Brand identity is really important when creating a marketing strategy. To be authentic means to be original, a one of a kind, something unique. Branding is what makes your business stand out from the crowd. Identity is all about what it looks like and how people see...
The last few months have been difficult for everyone and in the business world, small businesses have been hit the hardest. Firstly, well done for surviving the first lockdown. This shows you continued adapt to the ever-changing challenges that Covid-19 caused. The...
Social media trends should be your new best friend in the world of small businesses! There are so many ways you can use social media to improve your business FOR FREE! Social media not only allows you to advertise and create a brand image but also helps customers to...
Chatbots can be a little intimidating for a lot of businesses. After all, the whole idea of robots taking over the world can feel a bit too real sometimes. But the truth is, robots aren’t here to take over the world. In the case of Chatbots, they might actually make...
We have put together a step by step guide for small business owners explaining how to write a style guide for your brand. Managing a business is hard work, and there are so many different decisions to be made on a day to day if not hourly basis. But one of the ways...
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