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Instagram Tips: How to stand out as a business
Do you think Instagram Reels are worth it?
Womenswear Trends: Our Top Picks for SS21
Elizabeth’s Marketing Roundup
Q&A: Tara Punter, Coach & PR Expert

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Our team help fashion & lifestyle business owners grow online. Content | Branding | Web Design | Social Media.
Book your free discovery call here 👇🏻

It can be hard for small businesses to stand out o

It can be hard for small businesses to stand out on Instagram!

Without a strong social media strategy, it is easy to get swallowed up by the bigger companies that dominate the industry 🥴

Your success is entirely down to the quality of content and how well your audience consumes it. High engagement rate is crucial because the more interactions you receive, the algorithm will favour your account 📱

So, do you want to become best friends with the algorithm? Read our top 10 tips to find out how! (link in bio)

For years, Instagram has been the most popular pla

For years, Instagram has been the most popular platform and it's reach has been huge. But you're now seeing a decline on your insights, aren't you?

Sold to Facebook in 2012 for $1 billion, at one point it was more popular than Facebook even though it never had as many users.

The truth is, Instagram's reach has actually been on decline since 2019. Noticed a drop in the last few months in particular? Is Instagram dying in 2021?

📲 Firstly, the difference between reach and engagement. Reach is the number of people your post has reached vs Engagement includes likes, shares, comments, and any other direct interaction of you or your content with users. Therefore pay attention to increasing both individually.

📲 Organic reach is in decline (check the post for stats), both Facebook & Instagram want you to use their paid services and not build an audience without throwing money at them. Check our stories on our top 5 ways to increase your reach organically.

📲 We always hear 'my engagement keeps dropping'. Studies showed that in April, IG user engagement was 1.54%, only 3 months latter, it was 0.9%. TikTok may be playing a part in that figure but so are influencers & ads. Some tips on how to increase engagement organically on our stories too.

❓So, is Instagram still popular in 2021? Of course, it remains one of 6 social networks that have more than 1 billion users. It's expected to have another 50 million new users by the end of 2021. The average age of users will remain the same (18-34 year olds) which is why it's necessary to target that age range.

Did you know, on average people spend a minimum of 1 hour on this platform every day? So don't give up because of your insights, stick at it.

Tomorrow we will share 5 Instagram trends of 2021 to make sure that despite the reach being in decline, you still have hope of your business being seen!

If you found this useful, please share the love & save this post for later 🤍

Fancy a chance at WINNING a gorgeous @hydeandhare

Fancy a chance at WINNING a gorgeous @hydeandhare belt of your choice? Introducing... #CBDigitalScavengerHunt👀

All you have to do is;
- Make sure you're following @cbdigitaldesignagency & @hydeandhare
- Find the Hyde & Hare announcement post on our feed (hint, it was last month!)
- Like and comment "found it" on the announcement post
- Share one of our posts to your story and tag @cbdigitaldesignagency

Winner will be chosen at random on Friday 17th June. Open to UK residents only.

MONTHLY CONTENT DAYS 📸 // I've been so excite

CB Digital Social media takeover alert🚨 Meet

CB Digital Social media takeover alert🚨

Meet our social media manager Savannah👩🏻‍💻

She is doing a social media takeover on CB Digitals Instagram today. If you’re looking for the inside scoop and a behind the scenes look into the day of a social media manager, look no further. Be sure to keep an eye on our stories today 👀

Don’t forget Savannah will also be going live tomorrow with @samantha_style_editor to talk about all things Camera Confidence 📸 #LearnWithCB

We have launched a new category on our blog called

We have launched a new category on our blog called Life of a Marketer 👩‍💻

Within this section of the website, our in-house copywriter, Elizabeth will be interviewing industry experts to find out their top tips, career regrets, what they wish they’d known when starting out and so much more. As well as hearing from the CB Digital team about how we live our lives as Marketers!

To kick it off, Elizabeth has published her monthly marketing roundup ✍️

Find out what it's really like working in marketing by clicking the link in our bio!

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