Bethany Rae is an own label brand that offers an attractive range of cowhide, leather and suede accessories, including handbags, capes, gilets, scarves and hats, which are both luxurious and a little bit different.
ABOUT THE CLIENT
The brand was founded on a love for vintage, a passion for village life and a love for the countryside, a few hand selected items quickly expanded into a full collection.
Bethany Rae, designer and owner, needed an agency with experience of luxury fashion and country lifestyle to create an eCommerce website.
The brand had two main objectives, to launch a good eCommerce website, that would increase on-line visibility, convert visitors into sales and boost on-line visibility. She also wanted to increase sales through a targeted paid social campaign.
We presented website options that would meet the client`s objectives and created a paid social campaign that would achieve the client`s goals and within budget.
Social Media Management
As all sales and revenue during the early stage of the business would be on-line. The client needed an eCommerce website that was functional, visually attractive, with a smooth user journey that would increase purchases from new and return buyers. We implemented a Shopify website that addressed all these features.
Bethany Rae wanted to further brand awareness around her unique products and determined paid social advertising as a good option. We created and Ad Template that aligned with the visual identity of her brand, set a budget that worked commercially and tracked the campaign and results.
RESULTS TO DATE
The client now had a website that offers a fully-integrated ecommerce solution, can be easily updated with new products and is able to grow with her brand. A targeted paid social campaign has provided good exposure for her brand and has resulted in increase sales.