Eton Taylor
Eton Taylor is a British ladies fashion label with a modern, countryside flair.
ABOUT THE CLIENT
Eton Taylor is a British ladies fashion label with a modern, countryside flair. The label has an extensive range of elegant clothes and accessories, inspired by the British countryside, with design accents based on timeless style, sophistication and individuality. A driving passion behind Eton Taylor is the creation of a lifestyle brand that transforms the way women see and approach country fashion.
Jo Whitehouse, Owner and Founder came to us in search of a luxury agency experienced in country fashion and lifestyle, with a solid understanding of both digital and print media, that could help drive her brand forwards
THE BRIEF
Jo was very precise about her marketing objectives. She wanted to grow her brand through social media and strengthen and present her message through visually attractive printed brand assets.
OUR WORK
After the initial consultation, we mapped out a Social Media Strategy that was both ambitious yet achievable. We also proposed a selection of printed materials that would assist her brand in terms of marketing and customer service.
INVOLVEMENT
Web Design
Social Media Management
Blog Content & Copywriting
Paid Social
Design & Print
SOCIAL MEDIA
We strengthened the brand identity of the client`s Instagram page through custom icons and enhanced page design. We created an Instagram Story Template using Canva, a platform that the client was already familiar with.
Influencer Campaign
We implemented an Influencer Campaign with brand giveaway to further increase the number of followers and reach. The campaign content was created based on engagement and audience micro-influencers were selected based on relevance.
RESULTS TO DATE
REACH
Through careful strategy and daily engagement we increased follower numbers by 1,000+ and reach by 900%.
Jo now has a good cross-section of brand assets that reflect brand identity and are central to all marketing activity. Her on-line presence continues to grow through social media and the Influencer brand giveaways have increased the follower numbers by over a 1000, up 900%. The brand continues to gain popularity with the country fashion audience and has been featured in Tatler, Horse & Hound, The Field and In the Country.
ADDITIONAL SERVICES
Print & Graphic Design
With focus on brand identity, we created a suite of brand assets that were visually consistent and on-brand across all communications. These included: product mock-ups, branded evoucher, charity flyers, post-purchase email and a bespoke illustration for on-line events. As well as design, we managed the print process for luxury vouchers, matching envelopes and custom-designed thank you cards.
Blog Management
We created a blog strategy to drive traffic to the client`s website and extend brand reach. After carefully choosing and creating strong content, we designed a template that could be added to the existing website. The blog was fully categorized and optimised for SEO. The client had the option of uploading the blog directly to their website or be managed by our team.
Email Marketing Campaign
We manage a monthly email marketing campaign for the client, which has proven results in converting traffic to sales. We design and create the content, schedule the emails and track the open rates.
OUR CLIENT SAYS
Chloe & her team have been amazing helping my business grow, implementing a digital marketing plan and social media strategy. Extremely helpful and accommodating. I would definitely recommend them for your marketing needs.