Feathers Country
Feathers Country is a British clothing and accessories brand, specialising in relaxed, casual fashion with a distinctive country feel.
ABOUT THE CLIENT
The brand, which initially launched on-line has recently opened its first shop premises. Katie, the founder, was looking for an agency that understood country fashion and lifestyle and could provide digital marketing support.
THE BRIEF
The client had multiple objectives it wanted to achieve; launch of an eCommerce website, increase on-line visibility, boost engagement and convert visitors and followers into sales. The client also wanted to be able to plan and align content that tied-in with seasonal promotions and offers, leading to increased sales.
OUR WORK
After a full review, we presented a proposal for an integrated E-commerce website and Social Media Strategy that would build visibility. We incorporate with this a detailed content planner that aligned with the goals of the business.
INVOLVEMENT
Brand Photoshoot
Paid Social
Content Creation
RESULTS TO DATE
REACH
The Feathers Country Instagram account gained 390 followers within the first 3 months.
Feathers Country now has a website that reflects the brand`s identity and is fully integrated in terms of eCommerce. Their social media activity has been streamlined and coordinates with their sales and marketing calendar. Their Instagram is growing exponentially and they have plenty of content that can be used across all their on-line platforms.
ADDITIONAL SERVICES
WEBSITE DESIGN
All sales and revenue during the first phase of the business would be on-line. The client needed an eCommerce website that was functional, visually attractive, with a smooth user journey that would increase purchases from new and return buyers. We implemented a Shopify website that addressed all these features
SOCIAL MEDIA MANAGEMENT
Our team put together a monthly plan to create, schedule and manage all social media. This included content creation and building a targeted, loyal customer base through daily engagement and SEO optimisation.
BRAND PHOTOSHOOT
In need of a content update for their social media, website and marketing activity, Feathers Country took part in our Content Creation Day. Our creative team supervised the shoot, ensuring all imagery, product, group photo and lifestyle shots were on brand. The images were shared with our brand influencers with a combined reach of 60,000 prospect customers.
