Feathers Country

Feathers Country is a British clothing and accessories brand, specialising in relaxed, casual fashion with a distinctive country feel.

BE INSPIRED
ABOUT THE CLIENT

The brand, which initially launched on-line has recently opened its first shop premises. Katie, the founder, was looking for an agency that understood country fashion and lifestyle and could provide digital marketing support.

THE BRIEF

The client had multiple objectives it wanted to achieve; launch of an eCommerce website, increase on-line visibility, boost engagement and convert visitors and followers into sales. The client also wanted to be able to plan and align content that tied-in with seasonal promotions and offers, leading to increased sales.

OUR WORK

After a full review, we presented a proposal for an integrated E-commerce website and Social Media Strategy that would build visibility. We incorporate with this a detailed content planner that aligned with the goals of the business.

INVOLVEMENT

Brand Photoshoot

Paid Social

Content Creation

RESULTS TO DATE

REACH

The Feathers Country Instagram account gained 390 followers within the first 3 months.

Feathers Country now has a website that reflects the brand`s identity and is fully integrated in terms of eCommerce. Their social media activity has been streamlined and coordinates with their sales and marketing calendar. Their Instagram is growing exponentially and they have plenty of content that can be used across all their on-line platforms.

Feathers Country | Social Media Management
ADDITIONAL SERVICES
WEBSITE DESIGN

All sales and revenue during the first phase of the business would be on-line. The client needed an eCommerce website that was functional, visually attractive, with a smooth user journey that would increase purchases from new and return buyers. We implemented a Shopify website that addressed all these features

SOCIAL MEDIA MANAGEMENT
Hyde & Hare South Africa Photoshoot

Our team put together a monthly plan to create, schedule and manage all social media. This included content creation and building a targeted, loyal customer base through daily engagement and SEO optimisation.

BRAND PHOTOSHOOT
Hyde & Hare Instagram Influencer Campaign

In need of a content update for their social media, website and marketing activity, Feathers Country took part in our Content Creation Day. Our creative team supervised the shoot, ensuring all imagery, product, group photo and lifestyle shots were on brand. The images were shared with our brand influencers with a combined reach of 60,000 prospect customers.

Feathers Country | Country Clothing Brand
CB Digital Content Creation Day
Social Media Content
Feathers Country | Country Clothing Brand
Feathers Country | Social Media Management