Glebe Farm Shop
BRAND IDENTITY & PACKAGING DESIGN
Glebe Farm Shop prides itself on offering only the very freshest of produce with an emphasis on exquisite taste. Brand identity project for a Northamptonshire-based farm shop and deli.
INITIAL CLIENT BRIEF
Glebe Farm Shop approached us to create a unique and distinctive brand that would illustrate their passion for quality, heritage and appreciating their rural setting. We have worked closely with the owners to develop a brand that is transferrable across the shop & deli.
The concept is based around the name of the farm; ‘Glebe Farm’. Glebe, defined within Oxford languages as; “a piece of land serving as part of a clergyman’s benefice and providing income”. Using this as a starting point, we explored colours that depicted Northamptonshire’s rural landscape.
The colour palette takes reference from the location, with a healthy grass-coloured green forming the primary colour. Further colours are used to highlight their fresh produce, bakery and deli offerings. Together these form a modern, yet natural collection that is reinforced by the wholesome photographic style, which showcases homegrown produce and quirky details around the farm.
The mixture of modern typography and the nod to tradition through colours and photography help create an offering which feels organic and inviting. This combined with the use of natural materials such as wood and recyclable packing help set the tone throughout and tie the branding into the environment.