Hyde & Hare
A British-born, luxury lifestyle brand offering the finest cowhide bags and ladies accessories.
ABOUT THE CLIENT
Hyde & Hare’s distinctive designs are all hand-made in England, with the cowhide and leather sourced internationally from the world’s best suppliers. All Hyde & Hare products are superior in design, quality and finish.
With a desire to bring cowhide accessories to the luxury market, Hyde & Hare came to us in search of a creative agency with experience in high-end, luxury and on-line brand building.
THE BRIEF
The objectives from the client were very clear, to create a full online strategy that would tell the brand’s story, add value to the customer’s online experience, drive brand awareness and increase and convert website traffic into sales.
OUR WORK
We manage Hyde & Hare’s organic social media presence on Instagram, Facebook & Pinterest namely @hydeandhare starting in April 2021. We have seen huge success in continuing to build an engaged community.
As well as social media management, we have also created digital content, organised an oversees brand photoshoot, managed influencer campaigns, written professional website copy & blog content as well as strengthened the brand’s identity through creative design.
INVOLVEMENT
Influencer Campaign
Blog Content
Brand Storytelling
THE SOLUTION
The solution was to create a clear framework for content, to ensure the quality of products and customer experience was translated through a specified list of content pillars. Alongside this, it was important for CB Digital’s social team to remain agile, so that content was posted and reacted to in a timely manner.
Most recently, their Mother’s Day campaign saw an increase in engagement of 19.7% in 1 week and an increase in reach of 597%.
CB Digital Design is responsible for the ever present voice for Hyde & Hare with community management being at the heart of growing the brand’s loyalty online.
RESULTS TO DATE
IMPRESSIONS
We’ve seen the impressions rise by 8.57m% by working on a content-focused strategy.
REACH
We’ve seen the post reach rise by 5.71m% by implementing a hashtag strategy.
ADDITIONAL SERVICES
BRAND ASSETS
We created a range of custom, on-brand templates for use on Instagram, further strengthening the brand’s identity and ensuring an easy user experience.
INTERNATIONAL BRAND PHOTOSHOOT
Our content team set about creating a brand mood board based on a carefully curated strategy. From venue finding to model scouting, this seamless fashion campain shoot took Hyde & Hare’s content to a new level.
INFLUENCER CAMPAIGN
We conducted a Christmas influencer campaign with a unique goal of being seen in the hands of the right influencers on Instagram.
OUR CLIENT SAYS
Chloe and her team are superstars! Extremely knowledgeable in all areas of social media. Our account continues to grow in more ways than one and we look forward to bringing more of their expertise on board.