The Clean & Tidy Home Show
The Clean & Tidy Home Show brings together a combination of corporate companies, professionals, experts and “cleanfluencers” to help create everything needed for a healthy, happy living space.
ABOUT THE CLIENT
The show features a full programme of talks and demonstrations offering tips, tricks, tools and motivation to clean, organise and take control of your home.
Organised by Latch Events, a key focus of the show is to bring together a growing community of “cleanfluencers and followers” who can share their passion for a clean and tidy home.
Penny, the founder of Latch Events came to us in search of an agency with solid expertise in digital marketing and on-line brand building. As show founder, she wanted to focus on other elements of building the show, but was aware that strong digital marketing was central to the success of the show and needed an agency that understood this.
The client needed a comprehensive social media strategy that targeted all key audience groups, this included B2B, B2C, and the all important “Cleanfluencer” group, intrinsic to the strategy
To create a multi-level social media strategy to build on-line presence.
Social Media Management
Our social media team created an innovative strategy to target all the key audience sectors the client needed to reach, exhibitors, partners, cleanfluencers and attendees.
Our first objective was to streamline the on-line design by making the Instagram page more visually attractive to boost followers and engagement in a way that was visually consistent with the brand. This included bespoke Instagram Highlight Icons to enhance the look of the page and improve customer experience.
We then outlined a content strategy that would “speak” to each audience sector; brand onboarding for exhibitors, audience reach for cleanfluencers, hints and tips for home-makers and show announcements to boost ticket-sales.
RESULTS TO DATE
The Clean and Tidy Home Show now has a consistent, visual identity across all Social Media Platforms, together with a structured content calendar and refined content and stories.