Social media management is an umbrella term that refers to any online strategy for creating and managing the digital content utilised on social media. It can include marketing, social media advertising, influencer outreach, and brand development, and is how these goals are explicitly managed through social media channels.

Social media marketing harnesses the power of social media to further a business’ marketing goals, be it product awareness, customer attraction or driving sales. It is a specific method of social media management that focuses on direct business goals related to marketing, which makes it target driven around metrics including engagement, channel growth and conversions.

Social media has transformed marketing in numerous ways, enabling businesses the opportunity to market their products and services to much bigger audiences across the globe. It’s also shifted the form of communication from one-way to two-way conversations, fostering much stronger brand engagement.

A social media marketing strategy is adapting the focus of your overarching marketing strategy to achieve the same goals across a variety of social media channels. It should be built with these business aims in mind, not focused solely on creating content that works on social media but serves little business value.

We regularly report fortnightly, monthly, and quarterly, around a timescale that suits our clients. We focus on making reports as easy to understand as possible, including the meaningful data on the social media metrics relevant to the KPIs established at the start of a campaign.