Social media is one of the biggest and most valuable marketing tools today. If you use it correctly and implement a researched strategy, you have the chance to reach millions of new customers (for free!).
This sounds easy, right? It’s one thing connecting with users, but it is a whole new strategy to encourage buyer activity. By implementing the following trends in your marketing strategy, you will see a shift in conversion rates.
The impact of social media has significantly increased since the Covid-19 pandemic. Social media users grew by 9.6% in the space of 9 months which, from a brands perspective, means more opportunity for growth. More prospect customers that can discover your business.
Moving in to 2021, we began to see the light at the end of the tunnel in terms of restrictions. We therefore asked the question, how are we going to maintain the level of engagement we received throughout lockdown?
Due to the increased numbers, now is the best time to focus your energy on social media and adapt your content to keep up with the ever-changing trends. This is how you will keep your 2020 insights!
SO, FOLLOW THESE STEPS AND YOU WILL BE CONVERTING FOLLOWERS INTO SALES IN NO TIME…
1. align your social strategy with your business goals
When looking at financial goals, you need to focus on social conversions. Users that will purchase of your account and turn in to a sale.
This means looking at your target audience on multiple different platforms. For most brands we work with, demographics and buyers differ from Instagram to Facebook.
Look at your current buying patterns and adapt your content to engage with them.
Once you have done your buyer persona research, you will be able to track sales and recognise where your social strategy needs to change to stay aligned with business goals.
2. make sure your profile attracts the attention of the consumer
Straight away, users should be able to recognise your brand when clicking on your profile. Therefore, consistency is key!
If you’re directing your social media followers to your website, make sure your ‘link in bio’ is branded and optimised for mobile.
As a business, your ability to convert followers is primarily down to how smooth the user experience is. Keeping their attention from the moment they click on your profile to checkout.
3. build trusted relationships with your customers
Checklist to build a strong online community:
Promote your reviews on social media, people trust people over advertisements.
Reply to DMs, comments, and similar interactions. Make this a daily task!
REMEMBER: More engagement = favoured by the algorithm = more people will see your content = more sales
Post user generated content and let them serve as proof to prospect customers that what you’re saying about your products is true. This goes back to the fact; people buy from people.
4. invest in influencer marketing campaigns
Again, it is all about promoting your products in a trusted way.
Influencer marketing is the fastest growing online customer-acquisition method and is trusted by 74% of social media users.
To find out more about our influencer marketing services, please CLICK HERE.
5. call to actions
At the end of every post, include a call to action that clearly directs your followers to your website or shop.
Whether you are asking them to ‘read a blog post’ or ‘check out your new collection’ – once this person is on your website, the chances of buying significantly increase.
Other CTAs should include asking them to share your posts or comment tagging a friend. Encouraging people to interact with your content and increasing brand awareness.
6. video content
With TikTok taking over the social media game, other platforms have desperately tried to keep up.
Short form video is one of the best ways to connect with viewers and increase insights.
We encourage you to turn your attention to video content. Algorithms favour it and engagement will increase.
It has been proven that users retain 95% of a message when displayed via a video. It attracts customers and convinces users that you are a trustworthy brand!
7. live streaming
Whether it’s a Q&A session or launching a sale, live streaming is a great way to connect with your audience. Especially if you’re an eCommerce business without a base to physically meet your customers e.g., a shop.
This also gives you the opportunity to interact with your customers and listen to what they want.
8. building your social media shop
Treat your posts as a shop window and once you’ve persuaded someone to click further, make sure all your products are displayed on your social media shops.
We suggest making all the images consistent and linking to posts where the customer can see the product in action.
People have got used to the concept of shopping on social media, as well as paying attention to paid advertisements.
Ads are an amazing way to get your brand in front of the right people, at the right time.
You can apply so much detail when optimising your ads that it will inevitably trigger buyer activity.
Don’t forget, we offer a selection of social media management services that we will align with your business goals!
We are not an agency who promises a certain figure return and we don’t base our success off conversation rates. This is because our promise is to get your brand in front of the right people, increase engagement and build an online community organically. Where we can guarantee a return on investment is through paid advertising (which we’re also experts in!).
ARE YOU READY TO LEVEL UP YOUR SOCIAL MEDIA GAME?
book a free 15-minute discovery call to chat with our in-house experts!
Marketing Communications Manager