Social media trends should be your new best friend in the world of small businesses!

There are so many ways you can use social media to improve your business FOR FREE!

Social media not only allows you to advertise and create a brand image but also helps customers to have direct communication with you.

Social media platforms are still growing exponentially and constantly changing.

So, this post is here to make sure you don’t fall behind.

Calling all business owners… if you want to be on top of the trends next year then keep reading!

This post will explain the ways you can use social media to your advantage in 2021.

At CB Digital we make sure to keep on top of the trends in order to establish and grow our clients platforms.

We’re here to be your guiding light and lead you towards social media success in the new year!

Social media can open up a whole new world for your brand, with 3.8 billion active social media users across the globe.

Over the past year, due to the Coronavirus pandemic, social media has become crucial for marketing success.

It can be an overwhelming place if you don’t know how to use it.

Don’t be overwhelmed by social media, dive in and have a go.

This kind of database isn’t available anywhere else.

Here are our top three trending tips to utilise in 2021:

  1. Strike a balance between public and private engagement.

2020 saw rapid growth in video sharing platforms such as Tik Tok and IGTV and these are important to utilise.

With 52% of brand discovery coming through public channels, you’ve got to jump on the trend to make your business stand out.

They may be busy places, but they bring a lot of views.

Using public channels is the best way to create brand discovery on social media.

For example, Influencer marketing is a very public channel that can be used by brands to gain a wider audience.

However, some influencer sponsorships can come with hefty price tags.

Often, for small businesses, big influencer contracts are not within budget.

Hiring a micro influencer can be equally as beneficial to your brand.

In 2020 microinfluencers generated up to 22.2x more weekly conversions compared to recommendations from an average customer.

We recommend selecting specific influencers based of your businesses target audience!

I’d suggest finding a micro-influencer, someone with between 1,000 and 100,000 followers, that also matches your brand values.

You can offer them freebies to promote on their story or even offer a deal to become a brand ambassador.

Public domains are best for brand discovery, it’s important to embrace private spaces to create a more intimate customer experience.

With Mark Zuckerberg announcing, “the future is private”, it is also essential to dive into the private side of social media.

You can do this by creating private channels, such as Facebook Groups.

This will allow you to ensure you’re adding value to every conversation and giving your customers a personal experience.

Use your private channels to create a human connection and encourage customer loyalty.

Invite-only communities are also a great way to make your customers feel they are getting access to something exclusive.

2. Be an advocate

People are becoming more and more aware of the core values of the companies they use.

Whether this be how environmentally friendly or how ethical they are, people want to know they’re supporting a business with moral values.

Making small changes to your business to make it greener, making charitable donations and using your platform to raise awareness of issues are all great ways to show your audience you care.

Consumers everywhere are changing their routines to make themselves sustainable by using recyclable packaging, swapping single use plastics for paper or reusable items.

For example, Starbucks promote the use of re-usable cups, offering money off every time you bring your own cup.

Alongside improving the world, we live in, people are also wanting to improve themselves.

The wellness industry is booming.

Help your consumers to understand what is in your products that’s good for them and what you avoid using to keep them safe.

They’ll appreciate the honesty and also feel good using your products.

With the Coronavirus pandemic continuing to affect so many people it’s important for consumers to feel supported by the businesses they value.

3. Embrace the social media revolution!

2020 saw a rise in shopping online, largely because the physical shops were shut, but people have now experienced the ease and majority don’t want to go back!

With Facebook marketplace and Instagram storefronts growing, digital shopping is taking on a life of its own.

I suggest using these marketplaces to bring your products or services right to the consumer.

Social media platforms use data to personalise ads making them harder to ignore.

I would suggest creating an Instagram storefront for your products and focus on beautiful pictures.

Try to maintain branding continuity throughout the page as this is more visually appealing and recognisable.

I suggest using the same filter or Adobe Lightoom preset on every picture.

The better your page looks the more consumer eyes will be caught by it.

Once you’ve got them to your page you want your products to shine.

I hope this article helps you to jump start your social media in 2021 and shown you how simple changes can attract a wider audience.

Social media can be a daunting place but remember that it is one of the best marketing tools at your disposal… and it’s free!

As an ever-changing industry it’s important to make sure you keep up with the changes and adapt accordingly to stay ahead.

Make sure to follow us on our socials to stay up to date with all the newest social media marketing tips and tricks!

Thank you for reading this post and don’t forget to let us know how this article has helped your business via our social media channels!

Credit to Jumpfly, MN2S, Instagram and Hootsuite

Meghan Robb

Meghan Robb

Marketing Intern

CB Digital Nottingham Marketing Agency