Facebook Interactions: Why are they important?

Chloe Bucknell

Facebook has more than 2.7 billion active users worldwide, which makes it a much-needed platform for small businesses.

It is an essential tool when building brand awareness.

Although at first it may seem difficult to navigate the algorithm, it is a great way for a business to get information across to its target audience efficiently.

This blog post is all about likes, comments and shares on your Facebook posts.

Read more to find out: Why they matter, how they can be utilised in relation to your business and a look at insights in regard to your audience.


Facebook says, “a single click on the Like button will ‘like’ pieces of content on the web and share them on Facebook.”

The simple click of a ‘Like’ button on a post is the quickest way for a user to share content with friends. If someone likes a post, it will start popping up on their friends timelines.

A like is also positive feedback. People can also react with specific emotions as well, from hearts to laughing faces.

Although, liking is the simplest way to interact with a post, a share or a comment goes a long way.


Using the share button allows you to post whatever you’re sharing on your timeline. This means your friends can now see the post on their timeline.

With a share you can also add in your own comment about the content.

This gives a viewer the opportunity to justify why they brought attention to a certain post by accompanying it with a personal comment.

A share ensures sure that the post will indefinitely land on someone else’s timeline.

Photos are found to be key in attracting likes and shares over any other type of post.



The top ways to encourage more shares include:

  • Make sure it is quality content and there are no grammatical errors.
  • Include images that are appealing and relevant.
  • Keep posts aesthetically consistent and keep the tone of voice the same throughout the page. This helps to establish a brands persona.
  • Every now and then use an incentive, for example, a discount or giveaway.
  • Ask for a share. Although this may seem simple, studies have demonstrated that asking your followers to share posts will increase the likelihood of them doing it again and again.
  • Tailor your posts to the seasons/holidays (e.g., Christmas, Easter).


If you’re eager to get more people commenting on your posts, think about taking the text route instead of just photos and videos.

Using a large piece of text is found to be the thing that gets people commenting. Initiate responses about opinions or congratulating you (depending on the topic of the post).

A lot of text posts include personal opinions or questions that beckon a response from the reader.

Use CTA (call to action) language such as, ‘what do you think’, ‘how is your week going’ or ‘let us know in the comments section.’

Replying to comments encourages people to continue interacting in the future.

People are less likely to leave comments if they are going to be ignored.


When you post is a big factor in how many likes, comments and shares you receive.

If you want more likes you should be posting between 5pm and 10pm and if you want shares you should aim to post between 4pm and 8pm.

People check their social media accounts frequently throughout the day, but these times (after work hours) have been proven to be the best for interactions.

Using Facebook Insights can help you determine when is best to post specifically for your audience.

As long as you have at least 30 fans on your page you are able to access detailed metrics about your posts.

You can also see audience analysis, demographic and location breakdown, video views, actions taken on your page and the reach of your posts.

This is what will allow you to tailor your posts to your audience’s usual activity.

Once the optimum times are identified, to save time as a business, you can start scheduling posts.

Posts scheduled directly on Facebook Business Suite seem to be favoured by the algorithm and performing better.

Facebook may be a hard site to navigate but once you’ve got the hang of it, it will be a tool you’ll always go back to. Knowing your audience’s demographic, location and frequent activity, you’re set to start posting relevant content.

Followers will be interacting, liking, commenting and sharing in no time!

Don’t have time to analyse algorithms and create posts? Here at CB Digital Design we will help you create relevant social media content for your brand. We will improve business to customer relationships and make your brand the best it can be!

For more information, please email enquiries@cbdigitaldesign.co.uk

Ellie Dennehy

Ellie Dennehy

Marketing Intern

CB Digital Nottingham Marketing Agency