OUR TOP 5 SMART TOOLS FOR SOCIAL MEDIA MARKETING
Keeping up with trends and staying on top of social media tasks can be difficult. Especially if you’re a business owner who is juggling a million and one things at once!
If you’re wanting to improve your social media game, we have provided a little insight in to how we work as social media managers.
We are an agency who want to help you grow, and we understand as a start-up you can’t always afford to outsource these jobs. By using these smart tools, you will be able to manage the social media marketing side of your business with a lot more ease.
It goes without saying, if you want to level up your social media game and achieve your goals, you need to invest in some tools to help you do so. We believe that these investments will increase brand awareness and conversion rates.
There are so many effective tools out there and it can be quite overwhelming deciding which one will work best for your business.
Sometimes it will be a matter of trial and error, however once you establish what you want to achieve from social media, you will have a better idea of which tools to use.
THE FIVE TOOLS BELOW WILL HELP YOU MANAGE AND OPTIMISE YOUR SOCIAL MEDIA POSTS, REPORT ON INSIGHTS, AND TRACK YOUR AUDIENCE. IF THESE ALIGN WITH YOUR GOALS LET’S GET STARTED!
1. sked social
If you’re super busy and don’t have time to post manually every day across multiple platforms, you need to invest in a scheduling tool. Sked Social allows you to plan and schedule your social posts in advance.
Why did we choose Sked Social? Because it is so much more just a scheduling app. It has so many features which make the life of a social media manager much easier.
Firstly, it monitors analytics. You have access to an entire pool of data, including the best times to engage with your audience, hashtag performance and more. It also shows you comparative date, so you can track the success rate of your campaigns.
It allows for scheduling on multiple platforms, from Google My Business to Instagram. Whatever audience you’re targeting, whether it be corporate, millennial etc. you will be able to reach them using Sked.
I could write an entire post about Sked, but the last feature I will mention is the feed preview for Instagram. This is an absolute lifesaver for our team! You can make sure your feed is aesthetically pleasing and on-brand, so when someone clicks on your feed, they will recognise you and want to engage with your content.
Canva is a free and simple graphic design tool that allows you to create engaging social media content. You can design an Instagram post, story, profile banner or any other type of online content. Canva has so many templates and design ideas to fit with your campaign.
The beauty of Canva is you don’t need to be a professional creator or designing expert. You can produce some great, on-brand content with no previous experience.
A great feature within Canva is it allows you to upload your brand kit. As a marketing and design agency, we always say that consistency is key! Canva makes it so easy to ensure all your designs are on-brand.
This tool automatically saves your designs, and you can download them in any file type including video.
People are often intimidated by the design element, but when you’ve used Canva you will become a budding graphic designer in no time!
Flick is an Instagram hashtag tool that will improve your social media strategy and save you LOTS of time!
If you are wanting to grow your account and find a new audience, you need a strong hashtag strategy. Using Flick you can find, manage, and analyse your hashtags all in one place.
Perhaps you have different content for different audiences, not a problem! Flick allows you to create hashtag collections and track the individual performance of them.
Most importantly, it includes a banned hashtag checker. It will flag any hashtags which will lower your analytics or shadow ban your account.
Semrush is an SEO tool that allows you to see what your website is ranking for, track competitor analysis, perform website audits and more.
We predominantly use this software for its keyword research tool. However, it has recently launched a social media kit for advanced analytics… we will keep you updated on our thoughts!
Many people don’t take note of SEO when it comes to social media marketing, however it is becoming increasingly important. By using SEO heavy keywords in your social media and ALT text, you can significantly increase your rankings and engagement.
As well as incorporating keywords, by using Semrush you can also take note of your best performing pages. To increase search engine results, you can design content around these results and encourage link clicks.
Finteza is the tool you need to track the performance of your online campaigns. It is an advanced analytics software that focuses on traffic, funnels, conversions, landing pages, and advertising campaigns.
The social media and marketing data Finteza provides will ensure your campaign is performing as well as it possibly can.
You can see which platforms are attracting the most conversation rates. This therefore allows you to trial content and track its success in terms of site traffic and buyer activity.
Finteza also builds conversion funnels to better understand the journey from social media to a product purchase. Once you know these details, you can take steps to convert visitors into loyal customers. For example, knowing when to encourage email sign ups or promote discounts.
And saving the best feature till last, the retargeting tool! This allows you to re-engage users and show targeted content to customers who have previously had an experience with your brand. Again, focusing on customer loyalty and increasing the chances of return buyers.
We hope you found this post useful, and we’d love to know if you have any different software suggestions in the comments below!
As mentioned previously, there are so many amazing tools out there. The ones listed in this post are what works for us and what we find generates the highest success rates.
So, what are you waiting for? Level up your social media game today!
WE OFFER A SELECTION OF SOCIAL MEDIA MANAGEMENT PACKAGES, HOWEVER IF YOU’RE NOT ABLE TO INVEST JUST YET, WE ALSO HAVE A POWER HOUR SERVICE. OUR EXPERT TEAM CAN TRAIN YOU ON ALL THING’S SOCIAL MEDIA! FROM HOW TO USE ALL THESE TOOLS TO BUILDING A SUCCESSFUL SOCIAL MEDIA MARKETING CAMPAIGN, BOOK YOUR SESSION BELOW…
Marketing Communications Manager