Hyde And Hare
The Brief: To create a full online strategy that would tell the brand`s story, add value to the customer`s online experience, drive brand awareness and increase and convert website traffic into sales.
OUR INVOLVEMENTOrganic Social Media Management
Brand Photography
Marketing Strategies
OVERVIEWHyde & Hare Fashion is a British-born, luxury lifestyle brand offering the finest cowhide bags and ladies accessories. The distinctive designs are all hand-made in England, with the cowhide and leather sourced internationally from the world`s best suppliers. All Hyde & Hare products are superior in design, quality and finish.
With a desire to bring cowhide accessories to the luxury market, Hyde & Hare came to us in search of a creative agency with experience in high-end, luxury and on-line brand building.
01/ SOCIAL MEDIA MANAGEMETNOur social media team created a solid strategy with a focus on building marketing success through a strong online presence. Our focus was on consistency, increased engagement, turning followers into customers and growing the customer database.
By strategically showcasing Hyde & Hare‘s unique products in daily life situations, we connected directly with potential customers with a strong “call to action” message and how purchasing Hyde and Hare products would enhance their lifestyle. The approach also strengthened the business-to-customer relationship.
A very personalised approach to the social media strategy achieved results that more than fulfilled the client’s objectives, seen through an engagement increase of 19.7% within 1 month and increase in account reach of 597%. The Hyde & Hare story has taken solid shape on-line which can be commercially measured through increased sales.
INSTAGRAM STORY TEMPLATES
02 / DIGITAL MARKETING CALENDARWe created a bespoke marketing calendar that outlined the important sales events for Hyde & Hare, including Valentine`s and Mother`s Day gifting. This approach combined with a custom social media strategy, blog and content creation has seen an engagement increase of 19.7% within 1 month and an increase in account reach of 597%.
03 / BLOG MANAGEMENT
We created a blog strategy aimed at driving traffic to the client`s website and converting visitors into sales. We carried out thorough analytical research to understand ranking objectives, customer interest and bestselling products. We then designed a template, easily added to the client`s website before creating appealing content that keeps the reader`s interest. The blog was fully categorized and optimised for SEO, user experience and Google ranking. We gave the client the option of uploading the blog directly to their website or managed by our team.
04 / BRAND PHOTOSHOOTIn need of a content update for their social media, website and marketing activity, Hyde & Hare took part in our Content Creation Day. Our creative team supervised the shoot, ensuring all imagery, product, group photo and lifestyle shots were on brand. The images were shared with our brand influencers with a combined reach of 60,000 prospect customers.
& so much more!
PACKAGING DESIGNEVENT DESIGN & SETUP
GOOGLE ADSMARKETINGLet’s chat.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
