Frimble
ELEGANT. LUXE. CLEAN.
Frimble designs and manufactures modern, elegant, stylish women`s tweed fashion. The brand is renowned for its use of high-quality, 100% British tweed, woven in Scotland and Yorkshire. Lightweight and comfortable-to-wear, the style is a contemporary classic.
Frimble has never lost sight of its vision, which is to empower women through their fashion, the countryside and clothes that are stylish, elegant and modern. The brand is owned by Sophie who brought Fimble in 2018. The first shop was opened in the same year.
Sophie came to us in search of a creative agency with experience in luxury and high-end country fashion, to create a website and brand identity for her contemporary tweed brand.
Sophie wanted to reposition the brand through stronger visual identity. She felt here exclusive product range wasn`t adequately reflected by her current branding. She also wanted to bring the new visual identity to her website.
The Client
We carried out an in-depth review of the brand to understand how to improve brand image and visibility that would reflect the exclusivity and quality of the products. We also put forward website options.
We created a website that achieved the client`s two main objectives; a stylish, visually attractive website that reflect ed the brand image and an easy to use eCommerce website, that would make the on-line shopping process simple and seamless. Sophie wanted visitors to spend more time browsing and in turn purchasing her products and have a clean, minimal design that would not take away from the products. We implemented a Shopify website that had all the functionality the client needed.
