Hyde & Hare Interiors
ELEGANT. LUXE. QUALITY.
The Client
Hyde & Hare Interiors is a new addition to the British-born, luxury lifestyle brand. The Interiors range introduces a beautiful collection of soft-furnishings cushions, rugs and bean-bags made from luxury cowhide and the finest quality sheepskins. The Interiors range has the same distinctive designs and all products are all hand-made in England. All Hyde & Hare products are superior in design, quality and finish.
Building on their successful, luxury fashion brand, Hyde & Hare came to us to help launch their new interiors range through a cohesive digital strategy and brand identity.
Our Solution
The client wanted to create an online strategy that would launch the new Interiors range. The brand values were very much aligned with Scandinavian décor and the simple Nordic approach to interior design.
We created a brand identity, tone of voice document and social media strategy around the core concept.
Our social media team created a solid strategy to build strong online presence for the new Interiors range.
By cleverly teaming professional product shots with fun and playful images, we were able to showcase Hyde & Hare‘s luxury product range and at the same time engage directly with potential customers through life-style imagery, evoking a strong, aspirational, “call to action” message.
We created a digital pop-up for Hyde & Hare’s website to offer visitors a 15% discount on their new range of cowhide rugs.
The client was able to introduce the new Interiors range across social media through a direct and personal connection with the potential customer base.