Jarvis & Co. Jewellery
Goal: To rebrand Bethan Jarvis Jewellery into Jarvis & Co Jewellery with a full digital marketing strategy to increase brand awareness and sales.
OUR INVOLVEMENTBrand Strategy
Web Design Google Ads
Content Creation Email Marketing
OVERVIEWJarvis & Co. creates handmade, one-of-a-kind, country-style, jewellery that captures memories and tells a story. With a diverse range of beautifully crafted jewellery. Bethan Jarvis came to us in search of an agency that had experience with country brands. Bethan needed a full brand strategy, and a new website, alongside other digital marketing aspects such as social media and email marketing in order to re-launch her company with a big push on country-inspired jewellery.
01/ BRAND STRATEGYTo ensure solid brand exposure and growth, we strengthened the brand identity of the client’s Instagram page by conducting a Social Media Audit, target market research and compiling a six-month strategy plan, ensuring we were using all elements of Social Media, including paid ads for an Omni channel approach.
Custom icons and enhanced page designs were formed to ensure branding shines through every aspect and reflected the website. We created Instagram Story Template using Canva, a platform that the client was already familiar with. This provided unique and brand-tailored content targeting the correct audience.
“From the brand strategy, new branding, new logo, country style images, new website and social media. From the day the project started the girls have been excellent in communication and getting things done. I can't believe how quickly they have been able to turn things around. I love the logo, new branding, the Instagram is looking professional and Country, the website is looking fabulous. I could not have found a more perfect, professional group of talented ladies.”
02 / WEB DESIGN
Bethan was in need of a website that embodies her new branding and showcased her products in order to purchase. We developed a brand new website, hosted on Shopify, which focused on a streamlined user experience and the company goals.
We took time to understand the audience that Bethan wanted to reach and how we would use this knowledge to generate journeys to encourage and increase conversion.
Starting with a strong brand identity, Bethan now has a new Jarvis & Co. Jewellery eCommerce website that is SEO-friendly, tells a story and converts.
03 / GOOGLE ADS
The client wanted to expand their target audience, whilst ensuring they remained in their niche in order to increase traffic to the new website and conversions.
To do this we created a conversion-attributed Google ad, that focused on specific key terms that matched her required audience and ones that will provide high traffic flow.
High-performing Performance Max Google Ads campaigns.
04 / SOCIAL MEDIAWith a full rebrand and new website launch, the client wanted their social media channels to line up and push the same ethos alongside their branding.
Initially, we conducted research into the client’s current audience, the audience they desired and competitors within her niche. This allowed us to make a thorough social media strategy that focused on brand awareness.
Compiling UGC content, researched high-performing hashtags and implementing the new story templates and icons, we were able to create a seamless transition from her social channels to her website.
01/ BRAND PHOTOGRAPHY & VIDEOGRAPHY
To ensure solid brand exposure and growth, we strengthened the brand identity of the client’s Instagram page by conducting a Social Media Audit, target market research and compiling a six-month strategy plan, ensuring we were using all elements of Social Media, including paid ads for an Omni channel approach.
Custom icons and enhanced page designs were formed to ensure branding shines through every aspect and reflected the website. We created Instagram Story Template using Canva, a platform that the client was already familiar with. This provided unique and brand-tailored content targeting the correct audience.
& so much more!
PACKAGING DESIGNEVENT DESIGN & SETUP
GOOGLE ADSMARKETINGLet’s chat.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
