Waring Brooke
Waring Brooke knits contemporary British attire for men and women inspired by the countryside.
The label takes its inspiration from country living and field sports to create a signature collection of distinctive designs for both men and women. All their clothing and accessories are manufactured in England to the highest standards. The range for women includes dresses, jumpers, wraps, ponchos, hats and snoods, and pullovers and accessories for men. The label is known for its unique monogrammed range, with personal initials woven into key pieces for a personalised touch.
Samantha Brooke, Founder Director and Head Designer came to us in search of a luxury agency that understood niche British fashion brands and who could help further position the label among its sophisticated country audience.
SERVICESStudio Photography
Content Creation - Country Content
Sam was very clear about the next phase of business expansion, with a focus on product development, new designs and diversifying its signature range. All the products are sold online and through a bespoke network of stockists. With a goal to grow its sales, the client needed stylised photography that would capture the brand’s story and showcase its designs.
THE BRIEF
01 / STUDIO PHOTOGRAPHYThe client needed a portfolio of high-quality studio photography for their SS22 campaign. We created a series of unique fashion shots to be used on their website, lookbook and social media.
Our content team set about creating a storyboard for the seasonal fashion photoshoots. From venue finding to model scouting, the seamless fashion campaign shoots took Waring Brooke’s creative content to a new level. The knitwear designer now has a portfolio of product shot images to use across both their print and digital marketing.
The client has good cross-selection of innovative and stylised photography from their recent seasonal campaigns. The photography has been used with great success to sign-up new stockists and expand their product range within the existing network.
02 / CONTENT CREATION
For the launch of their AW21 collection, the client needed a selection of images and photography that reflected the brand and showcased the new men’s and women’s ranges. The images would be used on their online shop and as a catalogue reference for stockists. Select images would also form part of their social media campaigns.